Strength in Numbers 

Over the years Lautman has developed a vast array of reporting tools that provide us and our clients with the information needed to identify opportunities for growth in a direct response program; create and implement strategies to accomplish the growth; and then measure success. Our proprietary statistical system, Insight, is the driver of our analytic capabilities, and provides our clients with an extensive array of reports.

At the Campaign level, results are closely monitored with each recurring gift update, looking at not only key performance metrics for each campaign, but detailed test results, gift breakdowns, and cash flow by week.

At the Annual Program level, performance is monitored with the annual fundraising goals in mind, comparing results to projections and past campaigns, along with segmentation analysis.

The big picture is never forgotten. Our Overall File analysis looks at donor file retention and other giving behaviors that guide strategic recommendations which are focused on both the short and long term.