Newsletter Archive

DM News and Views — Winter 2013
Why the Charitable Deduction Is Special and Should Be Treated That Way
Donor Cultivation: More Important Than Ever
Not Even a Hurricane Can Stop the Staff at DOROT from Helping Those in Need
Maximize the Value of Your Direct Mail Program…Through Planned Giving
Lautman Gives Back…Holiday Edition

DM News and Views — Fall 2012
A Cautionary Tale on Giving too Much Information
Being Honest with Our Donors About the Business of Changing the World
The USPS Intelligent Mail barcode (IMb): It's Coming to a Mail Piece Near You!
Ask the LMNC Expert!
Lautman Gives Back Featuring Meg Brackett and Vicki Viera

DM News and Views — Summer 2012
Talking Politics
Commingling — Do I or Don't I?
Never Too Early to Start Preparing for Year-end
20 Years Is Something to Celebrate
Lautman Gives Back Featuring Bryan Evangelista

DM News and Views — Spring 2012
Strategies for Successful Online Fundraising
Update on Insight – LMN&C's Statistical System
Lautman Gives Back featuring Lesley Hostetter
Make the Most of Your Downtime this Summer
Client Profile: Citymeals-on-Wheels

DM News and Views — Winter 2012
Top Seven Facebook Launch "DOs" and "DON'T's"
To Digital Print or Not to Digital Print? That is the Question
LMN&C Holiday Tradition
Ask the LMN"X"pert!
Client Profile: NCBA Celebrates the United Nations International Year of the Cooperative

DM News and Views — Fall 2011
Direct Mail Tests That Are Making Big Differences Now!
It's Almost December 31st — Are You Ready?!
Copywriting Tips to Help You Today!
Ask The LMN"X"pert!
Client Profile: Marine Corps Heritage Foundation

DM News and Views — Summer 2011
Insight: A new statistical system for LMN&C clients is unveiled!
Involvement devices — are they worth the back-end pain?
What's up with the Intelligent Mail Barcode?
Ask the LMN"X"pert!
Client Profile: Ronald McDonald House of Durham, North Carolina

DM News and Views — Spring 2011
Watchdogs, Ratios And The Ongoing Search For A Meaningful Way To Measure Non-Profit Efficiency
Taming The Frankenletter!
Appeals That Inspire Donors To Thank You
Ask The LMN"X"pert!
Client Profile: ACCION International

DM News and Views — Winter 2011
Testing That Mattered In 2010
Some Good News For A New Year
Learn How To Engage Donors By Buying Shoes
Ask The LMN"X"pert!
Client Profile: Center for Jewish History

DM News and Views — Fall 2010
3-Minute Copy Tune-Up
5 Statistics You May Not Be Thinking About — And Why You Should!
Have Your Cake — And The Icing Too!
Client Profile: House of Ruth
Lautman Maska Neill & Company Helps Families Start The New School Year

DM News and Views — Summer 2010
What Can You Do Today To Become A Better Fundraiser? Watch One Hour Of QVC!
Making Internal Prospecting Work
Keeping Track Of The Issues That Matter
Client Profile: Hebrew Home Of Greater Washington
Lautman Maska Neill & Company Holds Raffle for Local Charity

DM News and Views — Spring 2010
A Very Special Acknowledgement… For A Thank You Note!
Little Tests With Big Results
The Increase In Paper Costs
Client Profile: Physicians Committee For Responsible Medicine
Lautman Maska Neill & Company Gives Back

DM News and Views — Winter 2009
"They Can't Make Gifts If You Can't Find Them" … And Other Reasons To Keep A Clean Database
Twice Is Nice; Especially In Online Fundraising
Three Things To Do If You have Three Minutes To Spare
Client Profile: Meals On Wheels Of Contra Costa, Inc.
Lautman Maska Neill & Company "Runs" For A Good Cause

DM News and Views — Fall 2009
Do "Sticky" Ideas in Direct Mail Work?
Mailing "Jewishly"
Can You E-Append Your Way into Greater Donor Value?
Client Profile: Ronald McDonald House Charities of Greater Cincinnati®
Production in Action: There Is No "I" in Team, or Why Two Heads Are Better Than One

DM News and Views — Summer 2009
Launch an Organization in the Mail? Now? Are you Crazy?
Email: Simple Ideas to Keep Supporters Engaged
Client Profile: Mercy Corps
New Nonprofit List Rental Standards
Tips for Cutting Production Costs

DM News and Views — Spring 2009
Are You Doing All You Can?
Effective Email: A Case Study
LMN&C Welcomes Clients AFS-USA and New Israel Fund
Monthly Giving in a Multi-Channel Environment
Kermit was Wrong; It Is Easy Being Green

DM News and Views — Winter 2008
Using the New IRS Form 990 to Tell Your Story to Donors and Prospects
Case Study: Using Online Tools to Increase Loyalty
LMN&C Client Spotlight: Gay Men's Health Crisis
Smart Testing in Challenging Times
Breast Cancer Awareness Month

DM News and Views — Fall 2008
Donor Cultivation: More Important Than Ever
Integrating Email into Your Year-End Messaging
Are you Ready for the CCC?
New USPS Requirements Promise Better Delivery
LMN&C Welcomes Reading Is Fundamental!